We recently completed a brand new dance studio website that we are proud to share! Whitney, owner and director, at Valley Dance District offers several programs with varying levels of commitment for families. She is passionate about the high-quality programs she offers and prides herself on creating a special experience for kids in her community.
Whitney came to us with frustrations with her current site. It was filled with several pages that only had a few sentences of copy on them, crowding her menu and making her website difficult for users to navigate. She wasn’t happy with its dark appearance and wanted a fresh, exciting look.
On top of frustrations with the front-end, Whitney’s previous site was also difficult to work with. She wasn’t able to easily keep it updated throughout the year. Even making simple changes required reaching out to the designer which created long turn around times.
We couldn’t wait to make her site brighter and easier to use for both her and her customers!
Project Details
Studio Location: Appleton, MN
Number of Students: 150+
Website: https://valleydancedistrict.com/
Platform: WordPress
Programs: Recreational and Competitive Classes
Software Integration: Jackrabbit, WP Forms
RD Package: Starter Website Design Package (Includes basic branding, template based web design, software and social media integration, 1 round of revisions and more)
Before
Whitney’s branding and layout made her previous homepage appear one-dimensional and outdated. With only a few pictures of dancers, it missed the opportunity to showcase the joyful atmosphere of her studio. It didn’t feel inviting for new families or highlight her studio’s amazing values.
After
Whitney’s new homepage features bright branding, high-quality photos, and a clear customer journey. It gives parents the information they need to learn about the studio, see the schedule, and register for classes. With a streamlined menu, parents can easily find what they are looking for.
Unique Project Features
After learning more about Whitney’s offerings and limitations on her current site, we got to work on a brand new website! Our primary goal was to brighten her site and create an easier registration process for families.
Here are a few additional project features:
- Embedded Class Schedule | Whitney’s class schedule is now embedded on her site and filtered to only include her Recreational Classes that remain open for registration. Now prospective parents don’t have to sift through her competition team offerings or contact her team to find the right class. Every time she makes a change in Jackrabbit, it automatically updates on the site.
- Updated Branding & Consistent Style Elements | With bright teals, gradients, and sleek style elements, we made her brand pop on her website. Her new look is modern, exciting, and polished.
- Streamlined Menu & SEO Optimization | This project was a perfect example of quality over quantity. Instead of several pages with minimal copy, we condensed and streamlined to give potential dance families a richer experience. All her pages now have at least 300 words, calls to action, testimonials, and photos. Great for parents and SEO!
- Beautiful Photos | Whitney had a large library of amazing photos that weren’t being showcased on her previous site. We chose high-quality images that featured a variety of ages training, competing, and performing in their recital costumes.
- Free Trial Page & Registration Form | Whitney’s old site didn’t have an easy way for prospective students to schedule a trial class. Now her site includes a page dedicated to Free Trials, complete with an embedded registration form and an FAQ for first time families. Valley Dance District is now set up to welcome new students all year round.
Thoroughly Enjoyed the Process
“Thankful to have come across your business and the support you will continue to provide me, my dance families and future dance families in the days ahead. It was the easiest process ever and so worth it.”
Whitney M.
Project Gallery
Check out a few more images from the project below! A huge thank you to Whitney and her team for choosing us to bring their new online home to life. We’re thrilled to see how the revamped site helps Valley Dance District continue to flourish as a welcoming, uplifting space for dancers!
Book a Discovery Call Today
Ready for your dance studio website transformation? Learn more about our website design services and book a discovery call to discuss your project. We’d love to learn more about your goals!
