Erica at The Dance Affair, a dance studio in California, came to us frustrated with her current website. Current parents and potential studio families struggled to find the information they needed. Keeping the website up-to-date was a challenge for her team.
Working with Resourceful Dance allowed Erica to get a website that matched her values and vision for the studio. We developed a clear customer journey and incorporated consistent calls to action throughout the website.
Erica now has a timeless website that is easy to update and will work around the clock to enroll dream families at her dance studio.
Project Details
Studio Location: California
Total Students: 150+
Website: www.thedanceaffair.com
Platform: WordPress
Programs: Children’s dance classes, adult classes, preschool
Software Integration: Dance Studio Pro
Project Scope: Website Design, Copywriting, Onpage SEO Optimization
Before
Her homepage didn’t lead parents through a clear customer journey. They were encouraged to learn more about her programs but didn’t get the information they needed to enroll. The schedule was difficult to find.
After
The main goal of her new homepage is to encourage visitors to view the current schedule. SEO optimized copy helps parents and Google understand what The Dance Affair offers.
Unique Project Features
At our initial kickoff meeting, we learned about Erica’s programs and the limitations of her current website. Our primary goal was to simplify her site and make registration easy for parents. We integrated her dance studio software which makes it much easier for her team to keep the current schedule up-to-date.
Here are a few additional unique project features:
- A Free Trial Page | Her upgraded free trial page is ideal for sending Facebook Ads traffic. It can stand alone and provides potential dance families with all the details they need before trying a class.
- Powerful Testimonials | We sent a feedback form to a handful of current families to gather some incredible testimonials about what it’s like to dance at The Dance Affair. The feedback also helped our team to write copy that resonates with her ideal customer.
- Preschool Page | We provided a copywriting template to get more details about Erica’s preschool programs. Our team strategically went through all the information that parents need to make a decision. With a dedicated page, prospective families are much more likely to inquire and take the first step in registering.
- Beautiful Photos and Consistent Style Elements | We curated photos that captured the energy of her studio. Parents can easily start to imagine their child dancing at The Dance Affair. Consitent use of style elements give her brand a professional and playful feel.
THANKS FOR YOUR PATIENCE WITH ME
“I love you guys! Thanks for your patience with me and for taking the riens on my project – I needed lots of help and was so thankful that you made it all happen for me!”
Erica F.
Project Gallery
Enjoy a few additional photos from the project below, and follow the link below to see the full site. Thank you to Erica and her team for trusting us with her website project. We can’t wait to see how this helps your studio grow in the coming year! The Dance Affair looks like an amazing place to dance and learn!
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