Does Your Dance Studio Have a Marketing Strategy?

Children in Dance Class

Are you struggling to attract new students to your dance studio? Have you noticed a decline in enrollment numbers despite offering high-quality classes? Or maybe you’re happy with enrollment so far, but you’re not sure how to scale. You’ve come to the right place!  At Resourceful Dance, we work with successful dance studios across the … Read more

Episode 4: Don’t Be Afraid to Keep Things Simple

three young dancers in dance studio

We have started a new monthly series at Resouceful Dance. Every month, we pick a dance studio website to review. In this mini-audit, we will review the overall customer experience, technical issues, and SEO optimization. The studio owner will get actionable, strategic ideas for improving their website which ultimately will lead to MORE inquiries and … Read more

Creating a Digital Recital Program

Dance Recital | Creating a Digital Recital Program

This tutorial will show you how to create a digital recital program, turn that program into a digital flip book and generate a QR code for sharing with parents. QR codes have made a major comeback in the last several years. QR codes feel like magic, but generating and using QR codes is simple! Here … Read more

30 Ideas For Fun At Your Dance Studio

Fun Ideas for Dance Studio | Kids in Dance Studio

Creating a vibrant atmosphere at your dance studio has never been more crucial! Today, we’ve compiled 30 fresh and simple ideas to infuse fun into every day, enhancing retention, enrollment rates, and overall customer satisfaction. Ensuring your dance studio remains a place of joy is essential, yet with the demands of running a business, it’s … Read more

How to Deal With an Angry Parent at Your Dance Studio

Dance Studio | How to Deal With Angry Parents

Navigating conversations with angry parents at your dance studio is an inevitable aspect of managing a dance studio. That sinking feeling when a parent approaches you with a stern “we need to talk” is familiar to many dance studio owners. The demands of competitions, recitals, and year-end stress can elevate the occurrence of such encounters. … Read more

Turn Free Trials Into Paying Customers At Your Dance Studio

Free Trial at Dance Studio | Dance Students in Class

Attracting new students to your dance studio is only half the battle; the real challenge lies in converting trial attendees into committed members of your dance community. If you find yourself struggling with this crucial phase of student acquisition, it’s time to shake things up. In this blog post, we are giving you a comprehensive, … Read more

A First Impression is a Lasting Impression: Writing Your Welcome Email

welcome email for dance studio | Resourceful Dance

Anyone else out there participate in DECA in high school? Nerd alert- I was the 1999 state champion in the Automotive and Petroleum Individual Event. DECA competitions included multiple choice tests and several role plays where you had to act out various business situations. All jokes aside- one of the BEST things I did in … Read more

10 Things to Consider When Choosing a College Dance Program

College Dance | Dancers in Studio

I LOVED dancing in college. While I would like to say that I carefully researched and considered the items below- what really happened was I followed my high school boyfriend, decided to major in dance at the last minute, and was SUPER lucky that I fell into an outstanding program (shout-out to the University of … Read more

Selling My Dance Studio

Selling a Dance Studio | My Story

I sold my dance studio this past spring after 8 years of business. I wanted to dive into my story today- and share a bit about my dance studio ownership journey, selling my dance studio, and the transition into running Resourceful Dance! Fair warning- it’s a long one. Being concise isn’t my strong suit:) I … Read more