We have started a new monthly series at Resouceful Dance. Every month, we pick a dance studio website to review. In this mini-audit, we will review the overall customer experience, technical issues, and SEO optimization. The studio owner will get actionable, strategic ideas for improving their website which ultimately will lead to MORE inquiries and students! Over the years, we have reviewed hundreds of dance studio websites. We guarantee that watching these mini-audits will give you several new dance studio website ideas to implement at YOUR studio.
Thank you, Jim, from Pure Energy Dance Studio for volunteering your website. In this month’s mini-audit (which actually… is not that mini!), I dive into the homepage, the user experience, and how his site is organized.
Pure Energy Dance Studio is an established dance studio in their community. This audit is a great reminder that ALL websites need regular check-ins. Websites tend to grow and grow and grow… every few years it’s a great idea to check in and make sure that everything on your website is relevant and moving the needle in your business.
Watch the video audit below. Thank you again, Jim, for volunteering your site. I am excited to follow along and see you implement a few of my suggestions!
Key Takeaways:
- Incorporate your city name into your copy. This is important for SEO and it reassures busy parents that they are in the right spot. You have seconds to capture their attention.
- Consistency is an easy way to make your website feel fresh. Fonts, colors, and button styles should be the same across your entire site.
- Every page on your website needs a goal. What do you want a visitor to do next? All your calls to action should lead people down that path. The path should be simple and ideally… short!
- Embrace simplicity. The goal of your website is to get parents to enroll. Give them a way to do that right away.
This is just a fraction of the type of feedback we provide in our full Website & SEO audits. If you know your website isn’t working as hard as it should, get in touch! In one week, you could have a step-by-step blueprint for an optimized website.
Know it’s time for a full overhaul? Inquire about our web design services for dance studios.
Thank you again, Jim, for volunteering your site. I am excited to follow along and see how you implement our suggestions!
