Episode 3: Give Your Parents What They Want

October 13, 2023

We have started a new monthly series at Resouceful Dance. Every month, we pick a dance studio website to review. In this mini-audit, we will review the overall customer experience, technical issues, and SEO optimization. The studio owner will get actionable, strategic ideas for improving their website which ultimately will lead to MORE inquiries and students! Over the years, we have reviewed hundreds of dance studio websites. We guarantee that watching these mini-audits will give you several new dance studio website ideas to implement at YOUR studio.

Shaina from Power Explosion Studio of Dance is off to a great start on her website. She has nice photos sprinkled throughout, it’s up-to-date, and it has all the basic information parents need. In this mini-audit, I dive into the homepage, technical elements, and how her site is organized.

You can watch the video audit below! Thank you, Shaina for volunteering your site. We hope our feedback is helpful as you continue to grow your studio!

Key Takeaways:

Add your city name and the most important details to the top of your home page. This is important for SEO and it reassures busy parents that they are in the right spot. You have seconds to capture their attention.
Every page on your website needs a goal. What do you want a visitor to do next? All your calls to action should lead people down that path.
Give parents the information they want. Most parents want the schedule and pricing before they move forward. Make sure it’s easy and intuitive for them to find this information.

This is just a fraction of the type of feedback we provide in our full Website & SEO audits. If you know your website isn’t working as well as it should, get in touch! In one week, you could have a step-by-step blueprint for an optimized website.

Need more assistance? We also offer dance studio website design. Our dance studio clients love our streamlined process, our focus on education, and most importantly the results they get after working with our team.

Thanks again, Shaina! We hope you have a GREAT 2023/24 Dance Year and we’re looking forward to staying updated on your website progress!

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