We have started a new monthly series at Resourceful Dance. Every month, we pick a dance studio website to review. In this mini-audit, we will review the overall customer experience, technical issues, and SEO optimization. The studio owner will get actionable, strategic ideas for improving their website which ultimately will lead to MORE inquiries and students! Over the years, we have reviewed hundreds of dance studio websites. We guarantee that watching these mini-audits will give you several new dance studio website tips to implement at YOUR studio.
Kristen from Keationz Cheer & Dance is off to a great start on her website. She has beautiful photos sprinkled throughout and has the basics of what you need in place. In the mini-audit, I dive into the registration process. Learn how to make this process effortless for new families in the video below.
Watch a video with my thoughts below!
Key Takeaways:
- Remember what someone new to your studio needs. New customers need the schedule, pricing, and a little about your studio to register. Make this information as EASY to find as possible.
- Keep the number of clicks to register to a minimum. Don’t make new customers search your site to get the information they need. Each extra click is another opportunity to lose that customer.
- Avoid creating roadblocks where they aren’t necessary. Think about the steps in the purchasing process that would annoy you as a consumer. Less of that and more ease!
Thank you Kristen, for volunteering your site. I am excited to follow along and watch your business grow!
This is just a fraction of the type of feedback we provide in our full Website & SEO audits. If you know your website isn’t working as hard as it should, get in touch! In one week, you could have a step-by-step blueprint for an optimized website.
