We have started a new monthly series at Resouceful Dance. Every month, we pick a dance studio website to review. In this mini-audit, we will review the overall customer experience, technical issues, and SEO optimization. The studio owner will get actionable, strategic ideas for improving their website which ultimately will lead to MORE inquiries and students! Over the years, we have reviewed hundreds of dance studio websites. We guarantee that watching these mini-audits will give you several new dance studio website ideas to implement at YOUR studio.
We couldn’t have hand-picked a better website to kickstart this series. Mandi’s website for Pheonix Performing Arts Gym is beautifully designed. She clearly has a vision and point of view. Now… it’s just small tweaks so that her customers (and Google!) understand her business model and how to take action.
Watch the video audit below. Thank you, Mandi, for volunteering your site. I am excited to follow along and watch your business grow!
Key Takeaways:
- Don’t forget the nuts and bolts. A visitor on your site needs to very quickly know where you are located, who you serve, what you offer, and how to take the first step. Google also needs this information before it will show your site in the search results.
- Your vision shouldn’t leave questions. Read your mission statement out loud to someone unfamiliar with your work. If they have questions, you have work to do. Embrace simplicity and clarity.
- Make it easy for people to give you money. Avoid creating roadblocks where they aren’t necessary. Think about the steps in the purchasing process that would annoy you as a consumer. Less of that and more ease!
This is just a fraction of the type of feedback we provide in our full Website & SEO audits. If you know your website isn’t working as hard as it should, get in touch! You could have a step-by-step blueprint for an optimized website in one week.
Thanks again, Mandi! We can’t wait to see how your website evolves!
